浦口农旅文体旅游融合发展研究(附件)

目录
摘要1
关键词1
Abstract1
Key words1
一、融合发展背景2
（一）贯彻落实乡村振兴战略的必然选择2
（二）积极响应建设全域旅游示范区的必由之路2
（三）加快发展“农旅文体”产业的现实要求2
二、浦口“农旅文体”旅游融合发展条件3
（一）“农旅文”资源丰富，景区品级高3
（二）老山生态环境优，空气质量佳3
（三）“后青奥”时代体育旅游渐成时尚4
（四）十里画廊风景道建设，接待设施齐全4
三、浦口“农旅文体”旅游融合发展历程4
（一）“农旅”、“文旅”初步融合阶段4
（二）“农旅文”三位一体融合阶段5
（三）“农旅文体”四位一体融合阶段5
四、浦口“农旅文体”旅游融合发展存在的问题6
（一）融合进程推进缓慢，融合程度相对较低6
（二）政企管理方式落后，旅游融合效率不高6
（三）项目缺少影响有限，融合产品内容单一6
（四）渗透模式开拓不足，融合内涵较为单薄7
五、浦口“农旅文体”旅游融合发展对策7
（一）转变意识优化机制，构建融合发展平台7
（二）利用“+N”设计项目，做精做深做特景点8
（三）挖掘文化联动景点，打造旅游精品路线8
（四）优化体育赛事布局，拓宽旅游融合空间8
致谢9
参考文献9浦口“农旅文体”旅游融合发展研究
引言
Research on the Tourism Integration Development of Pukou “Agriculture, Tourism, Cultural and Sports Industry”
Student majoring in Tourism management Name Chen Chengnan
Tutor Liu Qingyou
Abstract：In recent years, Puk *好棒文|www.hbsrm.com +Q: ^351916072^ 
ou has actively explored the tourism integration development of “agriculture, tourism, cultural and sports industry", with unparalleled integration advantages in terms of resources, market, and economic foundation. This paper analyzes the current situation of the tourism integration development in Pukou from the three stages of the integration of “agricultural and tourism industry”, “literature and tourism industry”, integration of “agricultural, tourism and cultural industry” and integration of “agricultural, tourism, cultural and sports industry”. The study found that Pukou faced problems such as relatively low degree of integration, low efficiency of tourism integration, single product content fusion, and simple integration of content. In this regard, it is proposed that Pukou should transform its consciousnessoptimization mechanism and build a fusion development platform; use the “+N” design project to do fine and deep special attractions; tap culturallylinked attractions to create tourism exquisite routes; optimize the layout of sports events and broaden the tourism integration space. So as to promote the “agricultural, tourism, cultural and sports industry” tourism integration development.
Key words: agriculture, tourism, cultural and sports industry；tourism integration；development strategy
产业融合是指不同产业或同一产业内的不同行业在动态融合过程中，经过交叉、重组、渗透，进而打破产业界限，形成新型的产业业态。[1]旅游与相关产业的融合，是产业融合和市场需求共同推动的结果。随着国家延长产业链发展等一号文件的相继颁布，旅游融合成为社会发展的趋势，旅游融合发展的学术研究也在不断地取得进展。

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