木木凉皮创业计划书
目 录
Abstract
With?the?acceleration?of?urbanization?and?huge?changes?in?humans?life,?study?and?consumption,?fast?food?culture,?due?to?its?convenience?and?efficiency,?has?developed?rapidly.Judging?from?the?market?situation?of?recent?years,?more?and?more?people?prefer?healthy?and?cheap?ready-to-eat?food.?Mu?Mu?Cold?Noodle?is?programmed?to?satisfy?the?demands?of?market?and?people.On?the?other?side,?graduates?are?suffering?from?tough?employment?pressure.?It?is?hard?for?graduates?to?find?a?good?job,?which?has?been?a?major?social?problem.?So,?in?that?case,?self-employment?is?becoming?an?important?solution?to?solve?the?problem．Local?governments?launch?a?series?of?preferential?policy?for?pioneering?work?to?encourage?university?students?to?join?it.?To?realize?my?dream?and?highe *好棒文|www.hbsrm.com +Q: ￥351916072￥
r?value,?I?choose?Mu?Mu?Cold?Noodle?to?be?my?project.?Mu?Mu?Cold?Noodle?is?a?special?fast?food?restaurant,?aiming?to?provide?convenient,healthy?and?cheap?food.?Its?core?spirit?is?health.To?take?the?advantage?in?the?competition,?this?plan?book?explicits?targeted?market?and?market?positioning?by?analyzing?the?market?environment,?competitors?and?site?selection.?Then,?we?adopt?certain?marketing?strategies.
With?the?acceleration?of?urbanization?and?huge?changes?in?humans?life,?study?and?consumption,?fast?food?culture,?due?to?its?convenience?and?efficiency,?has?developed?rapidly.Judging?from?the?market?situation?of?recent?years,?more?and?more?people?prefer?healthy?and?cheap?ready-to-eat?food.?Mu?Mu?Cold?Noodle?is?programmed?to?satisfy?the?demands?of?market?and?people.On?the?other?side,?graduates?are?suffering?from?tough?employment?pressure.?It?is?hard?for?graduates?to?find?a?good?job,?which?has?been?a?major?social?problem.?So,?in?that?case,?self-employment?is?becoming?an?important?solution?to?solve?the?problem．Local?governments?launch?a?series?of?preferential?policy?for?pioneering?work?to?encourage?university?students?to?join?it.?To?realize?my?dream?and?higher?value,?I?choose?Mu?Mu?Cold?Noodle?to?be?my?project.?Mu?Mu?Cold?Noodle?is?a?special?fast?food?restaurant,?aiming?to?provide?convenient,healthy?and?cheap?food.?Its?core?spirit?is?health.
Keyword: advantage fast food environment
一、木木凉皮店概要
（一）创业背景
近年来，餐饮行业如火箭般飞速增长。在餐饮行业快速前进的时期，快餐行业也加快步伐发展起来。有些地区快餐的营业数量以及规模大于正餐，譬如广东省的快餐行业占到餐饮行业市场的百分之八十，上海、江苏等省份的快餐行业也占餐饮行业的一半以上。
至如今，我国的餐饮行业发展良好，符合中国的特色社会主义道路，快餐行业发展迅速，市场增长也相当稳固。由于中国的社会发展迅速和人民生活水平直线提升，才影响到快餐行业的不断进步，人们的需求不断地扩大，我国的发展前景更加美好。正是因为我国的经济发展迅速，人们的需求也不断提升，餐饮行业也面临着巨大的挑战。
（二）木木凉皮店简介
名称寓意：木木是林字的分开写法，寓意是绿色、美味、健康
公司成立时间:2014年8月3日
公司地址：苏州吴中SM生活广场
（三）公司宗旨
绿色、美味、健康
（四）市场定位
本产品的最大优势是没有客户限制，适合各色人群。特别是针对一些上班族、旅游者、学生等。因为他们平时工作学习比较忙碌，有的时候没时间或者是想改变一下口味，他们就会愿意选择向凉皮这种方便、卫生、健康、便宜的食品。这样既解决了消费者的正常的需求，而且还为消费者节约了时间、享受更多的优质服务等。
从店面所处的地理位置、产品的性质、种类等多方面的综合考虑，我们的产品是在满足顾客基本需求之上满足顾客更多元的享受。再综合目前市场状况及门店经营的现实规模,我们把经营的目标市场定位在上班族、学生、旅游者。
2.米线系列
贡丸米线、牛肉米线、扇贝米线等，如见图1-4
图1-4 米线图
3.凉皮系列
原味凉皮、甜味凉皮、咸味凉皮等，如见图1-4
（二）劣势分析
1.木木凉皮店的面积比较小，不能够容纳很多的消费者，让人有种压抑的心情。
2.档次不高，只适合中低档消费人群，与咖啡店等还是不能相提并论的。
Abstract
With?the?acceleration?of?urbanization?and?huge?changes?in?humans?life,?study?and?consumption,?fast?food?culture,?due?to?its?convenience?and?efficiency,?has?developed?rapidly.Judging?from?the?market?situation?of?recent?years,?more?and?more?people?prefer?healthy?and?cheap?ready-to-eat?food.?Mu?Mu?Cold?Noodle?is?programmed?to?satisfy?the?demands?of?market?and?people.On?the?other?side,?graduates?are?suffering?from?tough?employment?pressure.?It?is?hard?for?graduates?to?find?a?good?job,?which?has?been?a?major?social?problem.?So,?in?that?case,?self-employment?is?becoming?an?important?solution?to?solve?the?problem．Local?governments?launch?a?series?of?preferential?policy?for?pioneering?work?to?encourage?university?students?to?join?it.?To?realize?my?dream?and?highe *好棒文|www.hbsrm.com +Q: ￥351916072￥
r?value,?I?choose?Mu?Mu?Cold?Noodle?to?be?my?project.?Mu?Mu?Cold?Noodle?is?a?special?fast?food?restaurant,?aiming?to?provide?convenient,healthy?and?cheap?food.?Its?core?spirit?is?health.To?take?the?advantage?in?the?competition,?this?plan?book?explicits?targeted?market?and?market?positioning?by?analyzing?the?market?environment,?competitors?and?site?selection.?Then,?we?adopt?certain?marketing?strategies.
With?the?acceleration?of?urbanization?and?huge?changes?in?humans?life,?study?and?consumption,?fast?food?culture,?due?to?its?convenience?and?efficiency,?has?developed?rapidly.Judging?from?the?market?situation?of?recent?years,?more?and?more?people?prefer?healthy?and?cheap?ready-to-eat?food.?Mu?Mu?Cold?Noodle?is?programmed?to?satisfy?the?demands?of?market?and?people.On?the?other?side,?graduates?are?suffering?from?tough?employment?pressure.?It?is?hard?for?graduates?to?find?a?good?job,?which?has?been?a?major?social?problem.?So,?in?that?case,?self-employment?is?becoming?an?important?solution?to?solve?the?problem．Local?governments?launch?a?series?of?preferential?policy?for?pioneering?work?to?encourage?university?students?to?join?it.?To?realize?my?dream?and?higher?value,?I?choose?Mu?Mu?Cold?Noodle?to?be?my?project.?Mu?Mu?Cold?Noodle?is?a?special?fast?food?restaurant,?aiming?to?provide?convenient,healthy?and?cheap?food.?Its?core?spirit?is?health.
Keyword: advantage fast food environment
一、木木凉皮店概要
（一）创业背景
近年来，餐饮行业如火箭般飞速增长。在餐饮行业快速前进的时期，快餐行业也加快步伐发展起来。有些地区快餐的营业数量以及规模大于正餐，譬如广东省的快餐行业占到餐饮行业市场的百分之八十，上海、江苏等省份的快餐行业也占餐饮行业的一半以上。
至如今，我国的餐饮行业发展良好，符合中国的特色社会主义道路，快餐行业发展迅速，市场增长也相当稳固。由于中国的社会发展迅速和人民生活水平直线提升，才影响到快餐行业的不断进步，人们的需求不断地扩大，我国的发展前景更加美好。正是因为我国的经济发展迅速，人们的需求也不断提升，餐饮行业也面临着巨大的挑战。
（二）木木凉皮店简介
名称寓意：木木是林字的分开写法，寓意是绿色、美味、健康
公司成立时间:2014年8月3日
公司地址：苏州吴中SM生活广场
（三）公司宗旨
绿色、美味、健康
（四）市场定位
本产品的最大优势是没有客户限制，适合各色人群。特别是针对一些上班族、旅游者、学生等。因为他们平时工作学习比较忙碌，有的时候没时间或者是想改变一下口味，他们就会愿意选择向凉皮这种方便、卫生、健康、便宜的食品。这样既解决了消费者的正常的需求，而且还为消费者节约了时间、享受更多的优质服务等。
从店面所处的地理位置、产品的性质、种类等多方面的综合考虑，我们的产品是在满足顾客基本需求之上满足顾客更多元的享受。再综合目前市场状况及门店经营的现实规模,我们把经营的目标市场定位在上班族、学生、旅游者。
2.米线系列
贡丸米线、牛肉米线、扇贝米线等，如见图1-4
图1-4 米线图
3.凉皮系列
原味凉皮、甜味凉皮、咸味凉皮等，如见图1-4
（二）劣势分析
1.木木凉皮店的面积比较小，不能够容纳很多的消费者，让人有种压抑的心情。
2.档次不高，只适合中低档消费人群，与咖啡店等还是不能相提并论的。
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