共享经济的短租企业商业模式分析以airbnb公司为例
目录
一、引言 1
（一）研究背景与意义 1
（二）国内外研究现状 1
二、共享经济以及短租行业的兴起与发展 4
（一）共享经济发展概况 4
（二）国内短租企业发展情况 4
三、Airbnb公司以及其SWOT分析 6
（一）Airbnb公司 6
（二）Airbnb公司SWOT分析 6
四、中国未来短租企业战略与商业模式定位 9
（一）企业战略 9
（二）商业模式定位 10
五、结论及建议 12
（一）政府方面 13
（二）企业方面 13
（三）消费者方面 13
参考文献 14
致谢 16
ABSTRACT
Under the background of development of worldwide sharing economy, it was put forward in the “13th five-year” plan at proper time that the sharing economy should be developed to support the implementation of the strategy of network power, and this brought stronger and more powerful motive force for the development of shortly rented companies with the sharing idea as the basis in our country. The operation mode of shorted rented companies originated from the establishment of Airbnb company, with the time interval of nearly 9 years, it is still the “originator” of the shortly rented enterprises in th
*好棒文|www.hbsrm.com +Q: ^351916072*
ion mode of shorted rented companies originated from the establishment of Airbnb company, with the time interval of nearly 9 years, it is still the “originator” of the shortly rented enterprises in the world, and the development trend in the future will be more and more optimistic, while its development goals in the country ever since it entered China in 2015 mainly aimed at and guided the customers in the country to use the housing resources abroad through the platform, and this proved that the operation mode of Airbnb company was not completely suitable for the Chinese market.
The new-type short rent commercial mode of China was oriented through introduction of background of sharing economy and research on the development status of domestic shortly rented enterprises with the analysis on the SWOT in the development of Airbnb company in China as the key point and based on the 9 kinds of commercial structures advocated in the book New Generations of Commercial Modes, and finally it was proved that the platform of shortly rented enterprises should be vertically refined in the development of them in China, provide housing resources in combination with the 2 modes, the C2C and B2C, and develop the “one-stop” service for the trips of customers on the basis of guarantee of safe consumption of them.
Key words: Sharing economy; Short rent company; Business model; Airbnb
一、引言
（一）研究背景与意义
1.研究背景
2011年，共享经济被时代杂志周刊选为十大会改变世界的词语之一。其举着使用权高于产权、共享高于独占、动态优化高于静态均衡的标杆，甚至相当于创造了一类新的人类制度。美国Airbnb公司的成功作为分享经济的成功案例具有代表性和现实意义，近年来，国内企业家也纷纷效仿学习成立如途家、小猪短租等短租公司，但此类企业经营还不成熟没有形成巨大的影响力。由于分享经济属于全新概念，
一、引言 1
（一）研究背景与意义 1
（二）国内外研究现状 1
二、共享经济以及短租行业的兴起与发展 4
（一）共享经济发展概况 4
（二）国内短租企业发展情况 4
三、Airbnb公司以及其SWOT分析 6
（一）Airbnb公司 6
（二）Airbnb公司SWOT分析 6
四、中国未来短租企业战略与商业模式定位 9
（一）企业战略 9
（二）商业模式定位 10
五、结论及建议 12
（一）政府方面 13
（二）企业方面 13
（三）消费者方面 13
参考文献 14
致谢 16
ABSTRACT
Under the background of development of worldwide sharing economy, it was put forward in the “13th five-year” plan at proper time that the sharing economy should be developed to support the implementation of the strategy of network power, and this brought stronger and more powerful motive force for the development of shortly rented companies with the sharing idea as the basis in our country. The operation mode of shorted rented companies originated from the establishment of Airbnb company, with the time interval of nearly 9 years, it is still the “originator” of the shortly rented enterprises in th
*好棒文|www.hbsrm.com +Q: ^351916072*
ion mode of shorted rented companies originated from the establishment of Airbnb company, with the time interval of nearly 9 years, it is still the “originator” of the shortly rented enterprises in the world, and the development trend in the future will be more and more optimistic, while its development goals in the country ever since it entered China in 2015 mainly aimed at and guided the customers in the country to use the housing resources abroad through the platform, and this proved that the operation mode of Airbnb company was not completely suitable for the Chinese market.
The new-type short rent commercial mode of China was oriented through introduction of background of sharing economy and research on the development status of domestic shortly rented enterprises with the analysis on the SWOT in the development of Airbnb company in China as the key point and based on the 9 kinds of commercial structures advocated in the book New Generations of Commercial Modes, and finally it was proved that the platform of shortly rented enterprises should be vertically refined in the development of them in China, provide housing resources in combination with the 2 modes, the C2C and B2C, and develop the “one-stop” service for the trips of customers on the basis of guarantee of safe consumption of them.
Key words: Sharing economy; Short rent company; Business model; Airbnb
一、引言
（一）研究背景与意义
1.研究背景
2011年，共享经济被时代杂志周刊选为十大会改变世界的词语之一。其举着使用权高于产权、共享高于独占、动态优化高于静态均衡的标杆，甚至相当于创造了一类新的人类制度。美国Airbnb公司的成功作为分享经济的成功案例具有代表性和现实意义，近年来，国内企业家也纷纷效仿学习成立如途家、小猪短租等短租公司，但此类企业经营还不成熟没有形成巨大的影响力。由于分享经济属于全新概念，
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