会展业与城形象塑造研究

目录
摘要......................................................................1
关键词....................................................................1
Abstract..................................................................1
Key words.................................................................1
引言......................................................................1
城市形象与会展的相关理论..............................................2
（一）城市形象............................................................2
1.城市形象的内涵..........................................................2
2.城市形象的组成..........................................................2
（二）会展................................................................2
1.会展的定义..............................................................2
2.会展对城市发展的作用....................................................2
（三）会展对城市形象的塑造.......................................
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.........3
1.从会展自身来看..........................................................3
2.从会展的带动效应来看....................................................3
3.从会展所属的会展文化建设来看............................................3
二、对西安会展业的发展分析................................................3
（一）西安发展会展业的优势................................................3
1.独特的区位优势..........................................................4
2.丰富的人文旅游资源......................................................4
3.完备的产业体系..........................................................4
4.政府的高度重视..........................................................4
5.科教实力雄厚............................................................4
6.基础配套优势............................................................4
（二）西安会展业的发展现状................................................4
1.会展产业地位基本确定....................................................4
2.展会规模稳健增长........................................................4
3.会展产业体系初步形成....................................................5
4.会展环境明显改善........................................................5
5.办展模式向市场主导型转变................................................5
（三）西安的大型展会案例——世园会........................................5
1.世园会的介绍............................................................5
2.世园会对西安城市形象的塑造..............................................5
三、西安会展业发展过程中的问题............................................6
1.西安特色的品牌展览会和知名展会较少......................................6

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