我们d小资派烘焙店创业计划书
目 录
【引言】 7
一、 我们D小资派 7
（一）店铺简介 7
（二）店铺特色 7
（三）店铺宗旨 7
（四）主要经营范围 7
（五）门店选址 7
（六）店铺面临的问题 8
（七）产品特色及展示图 8
二、市场分析 10
（一）市场前景分析 10
（二）市场不利因素 10
三、烘焙业SWOT分析 10
（一）优势（strength）分析 10
（二）劣势（weakness）分析 10
（三）机会（opportunities）分析 11
（四）威胁（threats）分析 11
四、经营管理 11
（一）经营策略 11
（二）店铺服务 11
（三）网络营销 12
五、组织管理 12
（一）职责分配 12
（二）店铺制度 12
六、财务分析 12
（一）资金来源 12
（二）前期投入成本 13
（三）财务管理 13
七、风险评估及对策 14
（一）竞争风险 14
（二）盈利风险 14
（三）对策 14
八、结束语 14
致谢 14
参考文献 14
附件1.2 16
Abstract
In recent years, with the continuous development of the economy, the continuous improvement of the living standard of the average, more and more consumers for dietary requirements are also getting higher and higher. Now in the 21st century, our consumer groups has not satisfied in th
*好棒文|www.hbsrm.com +Q: ^351916072*
e past just eat "enough", but began to pursue both safe and environmental protection green, also must be rich in nutrition, but there is no lack of originality and characteristic of high quality life style. Therefore, at this stage, change we with different consumer groups to expand at the same time, and the concept of consumers at the same time, understand the consumer for dessert consumption also emerge in endlessly. So we d petty pie bakery is to be able to meet the majority of consumer On demand, after a phase detection of security department through the ingredients to give to customers at reasonable prices and delicious dessert. Sales model is no longer limited physical sales and computer network development and application has spread to every corner of life, we d petty pie bakery will synchronize sales in the network, even shopping become simple and quick, and would save consumers in time into the shop in order to facilitate the customers also do a good job in the presale and aftersale onestop service.
This paper focuses on "we d petty faction" baking shop business background and store characteristics. "D" readable English letters or Chinese pinyin is very interesting, "petty bourgeoisie faction" will slow life feeling a little emotional appeal, so the store design style from the dribs and drabs in life. In order to make the store in a dominant position in the fierce competition, the plan through the market environment, competitors, geographic location, store design and other aspects of analysis, establish the target market and market positioning, take the a series of marketing strategy.
【 key words 】 entrepreneurial food marketing baking
【引言】苏州作为华东地区特大城市之一，常住人口量高达一千多万。吴中区吴中大道SM广场也是大学生及青年男女的聚集地之一，庞大的消费群体为烘焙店提供了空前的市场前景。因此本店将店铺选址在SM生活广场，以下是关于本店的创业计划书。
一、我们D小资派烘焙店
（一）店铺简介
我们D小资派是一家销售以健康饮食为核心、以舒适安心为主题的一家烘焙食品店。将店铺命名为“我们D小资派”，寓意是为了让客户在工作学习之余放松心情，感受快节奏生活之外的慢节奏，让顾客体验不曾去细细品尝味道的生活。体现了我们采用换位角度考虑问题，更能贴近消费者身心，以消费者和市场为主导方向，用心做好服务满足于消费者的需求。本店的店面为50平方米，消费群体主要以青年男女、上班族、学生、小朋友。我们将以时尚前卫、别具匠心、绿色安全、物美价廉的特点来满足消费群体，打造属于自己的品牌别具特色的小店。
【引言】 7
一、 我们D小资派 7
（一）店铺简介 7
（二）店铺特色 7
（三）店铺宗旨 7
（四）主要经营范围 7
（五）门店选址 7
（六）店铺面临的问题 8
（七）产品特色及展示图 8
二、市场分析 10
（一）市场前景分析 10
（二）市场不利因素 10
三、烘焙业SWOT分析 10
（一）优势（strength）分析 10
（二）劣势（weakness）分析 10
（三）机会（opportunities）分析 11
（四）威胁（threats）分析 11
四、经营管理 11
（一）经营策略 11
（二）店铺服务 11
（三）网络营销 12
五、组织管理 12
（一）职责分配 12
（二）店铺制度 12
六、财务分析 12
（一）资金来源 12
（二）前期投入成本 13
（三）财务管理 13
七、风险评估及对策 14
（一）竞争风险 14
（二）盈利风险 14
（三）对策 14
八、结束语 14
致谢 14
参考文献 14
附件1.2 16
Abstract
In recent years, with the continuous development of the economy, the continuous improvement of the living standard of the average, more and more consumers for dietary requirements are also getting higher and higher. Now in the 21st century, our consumer groups has not satisfied in th
*好棒文|www.hbsrm.com +Q: ^351916072*
e past just eat "enough", but began to pursue both safe and environmental protection green, also must be rich in nutrition, but there is no lack of originality and characteristic of high quality life style. Therefore, at this stage, change we with different consumer groups to expand at the same time, and the concept of consumers at the same time, understand the consumer for dessert consumption also emerge in endlessly. So we d petty pie bakery is to be able to meet the majority of consumer On demand, after a phase detection of security department through the ingredients to give to customers at reasonable prices and delicious dessert. Sales model is no longer limited physical sales and computer network development and application has spread to every corner of life, we d petty pie bakery will synchronize sales in the network, even shopping become simple and quick, and would save consumers in time into the shop in order to facilitate the customers also do a good job in the presale and aftersale onestop service.
This paper focuses on "we d petty faction" baking shop business background and store characteristics. "D" readable English letters or Chinese pinyin is very interesting, "petty bourgeoisie faction" will slow life feeling a little emotional appeal, so the store design style from the dribs and drabs in life. In order to make the store in a dominant position in the fierce competition, the plan through the market environment, competitors, geographic location, store design and other aspects of analysis, establish the target market and market positioning, take the a series of marketing strategy.
【 key words 】 entrepreneurial food marketing baking
【引言】苏州作为华东地区特大城市之一，常住人口量高达一千多万。吴中区吴中大道SM广场也是大学生及青年男女的聚集地之一，庞大的消费群体为烘焙店提供了空前的市场前景。因此本店将店铺选址在SM生活广场，以下是关于本店的创业计划书。
一、我们D小资派烘焙店
（一）店铺简介
我们D小资派是一家销售以健康饮食为核心、以舒适安心为主题的一家烘焙食品店。将店铺命名为“我们D小资派”，寓意是为了让客户在工作学习之余放松心情，感受快节奏生活之外的慢节奏，让顾客体验不曾去细细品尝味道的生活。体现了我们采用换位角度考虑问题，更能贴近消费者身心，以消费者和市场为主导方向，用心做好服务满足于消费者的需求。本店的店面为50平方米，消费群体主要以青年男女、上班族、学生、小朋友。我们将以时尚前卫、别具匠心、绿色安全、物美价廉的特点来满足消费群体，打造属于自己的品牌别具特色的小店。
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