手机产业竞争力分析与对策研究
目录
一、前言 3
(一)研究的背景及意义 3
(二)国内外研究现状 3
二、我国手机产业的现状分析 6
(一)我国手机产业的发展历程 6
(二)我国手机产业的发展现状 7
三、影响我国手机产业竞争力的因素分析 8
(一)波特“钻石体系”理论介绍 8
(二)手机产业竞争力的因素分析 9
?四、我国手机产业竞争力的评价 12
(一)标准体系建立 12
(二)手机产业竞争力评价分析 13
五、提升手机产业竞争力的对策 18
(一)企业方面 18
(二)政府方面 19
结论 20
参考文献 20
致谢 21
ABSTRACT
The rapid development of the mobile phone industry becomes hot cell phone industry competitiveness, favored by many scholars. Mobile phone industry in China, has experienced a tumultuous change, eventually developed into the now stable, fast, and diversity, but also some deficiencies of industry. In this article, through porters "diamond system" of the influence factors of the mobile phone industry competitive analysis and research, including production elements, demand conditions, related industries and support industries, as well as the enterprise strategy, structur
*好棒文|www.hbsrm.com +Q: ¥351916072¥
f the mobile phone industry competitive analysis and research, including production elements, demand conditions, related industries and support industries, as well as the enterprise strategy, structure and competitors performance these four aspects. On the evaluation of Chinas mobile phone industry competitiveness, it is established the index system, including the revealed index and analysis index, and then through the international market share and the change trend, revealed comparative advantage index, and the evaluation of the two aspects of change trend is analyzed, finally, puts forward the suitable for Chinese enterprises and government promote the competitiveness of the mobile phone industry in China countermeasures, and carries on the summary.
Key words: International competitiveness; Influencing factors; Market share; Comparative advantage index
一、前言
(一)研究背景及意义
纵观各类产业全景,不难发现在经济发展如此迅速的大势下,手机产业成为人们日常生活中不可或缺、同时也是发展愈加繁盛的产业之一。当手机占有的位置愈加可靠,包括它所承担的不仅仅是通话工具所承担的用途,比如支付、刷卡、遥控、拍摄等等功能,也就意味着手机产业的发展已经成为了不容忽视的一股强大的力量。
在手机产业的生长历程中,手机产业竞争力的强弱成为重中之重。而在如今的情况下,我国手机产业竞争力比拟国际手机产业竞争力仍存在差距,仍为劳动密集型占大头。最显而易见的例子则为,众所周知的iphone手机新机型公布第二天,众多国人便在纽约直营店门外排起了长队,等待争先恐后的抢购过程。既然国际品牌有如此雄厚的消费者市场,其手机产业竞争力自然也具备着自身独特的、不易被超越的优势。
为了对我国手机产业竞争力有一个周全和清晰的领会,对我国手机产业竞争力中存在的不足有一个充分的了解,本文选择此题进行研究,力求丰富关于手机产业的文献,弥补当前文献对手机产业竞争力研究的不足,为后期研究者提供一定的借鉴作用。
同时针对当前本土手机品牌竞争力掉队于国际手机品牌的情况,连同中国手机产业竞争力处在上升阶段的近况,本文的研讨综合了影响手机产业竞争力的影响成份,并举行评价阐释,能够对我国的手机产业竞争力有一个清楚而切确的领会,提出了适合我国手机产业的成长思路,清楚描绘此后的成长蓝图,对不足加以改进,长处延续发扬,进步我国手机产业竞争力。
(二)国内外研究现状
1.国内手机产业的研究:
(1)对中国手机产业现状的研究
廖祺(2012)统计了我国手机产业的相关数据,以此数据和相关政策为出发点,剖析结构运用到工业组织实践
一、前言 3
(一)研究的背景及意义 3
(二)国内外研究现状 3
二、我国手机产业的现状分析 6
(一)我国手机产业的发展历程 6
(二)我国手机产业的发展现状 7
三、影响我国手机产业竞争力的因素分析 8
(一)波特“钻石体系”理论介绍 8
(二)手机产业竞争力的因素分析 9
?四、我国手机产业竞争力的评价 12
(一)标准体系建立 12
(二)手机产业竞争力评价分析 13
五、提升手机产业竞争力的对策 18
(一)企业方面 18
(二)政府方面 19
结论 20
参考文献 20
致谢 21
ABSTRACT
The rapid development of the mobile phone industry becomes hot cell phone industry competitiveness, favored by many scholars. Mobile phone industry in China, has experienced a tumultuous change, eventually developed into the now stable, fast, and diversity, but also some deficiencies of industry. In this article, through porters "diamond system" of the influence factors of the mobile phone industry competitive analysis and research, including production elements, demand conditions, related industries and support industries, as well as the enterprise strategy, structur
*好棒文|www.hbsrm.com +Q: ¥351916072¥
f the mobile phone industry competitive analysis and research, including production elements, demand conditions, related industries and support industries, as well as the enterprise strategy, structure and competitors performance these four aspects. On the evaluation of Chinas mobile phone industry competitiveness, it is established the index system, including the revealed index and analysis index, and then through the international market share and the change trend, revealed comparative advantage index, and the evaluation of the two aspects of change trend is analyzed, finally, puts forward the suitable for Chinese enterprises and government promote the competitiveness of the mobile phone industry in China countermeasures, and carries on the summary.
Key words: International competitiveness; Influencing factors; Market share; Comparative advantage index
一、前言
(一)研究背景及意义
纵观各类产业全景,不难发现在经济发展如此迅速的大势下,手机产业成为人们日常生活中不可或缺、同时也是发展愈加繁盛的产业之一。当手机占有的位置愈加可靠,包括它所承担的不仅仅是通话工具所承担的用途,比如支付、刷卡、遥控、拍摄等等功能,也就意味着手机产业的发展已经成为了不容忽视的一股强大的力量。
在手机产业的生长历程中,手机产业竞争力的强弱成为重中之重。而在如今的情况下,我国手机产业竞争力比拟国际手机产业竞争力仍存在差距,仍为劳动密集型占大头。最显而易见的例子则为,众所周知的iphone手机新机型公布第二天,众多国人便在纽约直营店门外排起了长队,等待争先恐后的抢购过程。既然国际品牌有如此雄厚的消费者市场,其手机产业竞争力自然也具备着自身独特的、不易被超越的优势。
为了对我国手机产业竞争力有一个周全和清晰的领会,对我国手机产业竞争力中存在的不足有一个充分的了解,本文选择此题进行研究,力求丰富关于手机产业的文献,弥补当前文献对手机产业竞争力研究的不足,为后期研究者提供一定的借鉴作用。
同时针对当前本土手机品牌竞争力掉队于国际手机品牌的情况,连同中国手机产业竞争力处在上升阶段的近况,本文的研讨综合了影响手机产业竞争力的影响成份,并举行评价阐释,能够对我国的手机产业竞争力有一个清楚而切确的领会,提出了适合我国手机产业的成长思路,清楚描绘此后的成长蓝图,对不足加以改进,长处延续发扬,进步我国手机产业竞争力。
(二)国内外研究现状
1.国内手机产业的研究:
(1)对中国手机产业现状的研究
廖祺(2012)统计了我国手机产业的相关数据,以此数据和相关政策为出发点,剖析结构运用到工业组织实践
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