我们d小资派烘焙店创业计划书
近年来，随着经济的不断发展，人均生活水平的不断提高，越来越多的消费者对于饮食的要求也是愈来愈高。现如今21世纪，我们的消费群体已经不满足于过去只是“吃得饱”，而是开始追求既安全，又绿色环保，也必须富有营养，更不乏创意和特色的高品质生活格调。因此，现阶段，我们随着不同消费群体扩大的同时，以及消费者观念改变的同时，了解到消费者针对消费甜品店的要求也层出不穷。所以我们D小资派烘焙店就是为了能满足广大消费者的需求，经过相部门安全检测通过的食材能够做出给到顾客合理价格的美味甜品。销售模式已不再局限实体销售，计算机的网络发展应用已普及到生活的各个角落，我们D小资派烘焙店也会在网上进行同步销售，既使购物方式变得简单快捷，又会节省消费者在进店订购的时间，方便了客户也做好了售前售后的一站式服务。本课题主要阐述了“我们D小资派”烘焙店的创业背景和店铺特点。“D”可读英文字母或中文拼音都是很有意思，“小资派”会给人一种小情调的慢生活感觉，因此本店的设计风格全来自生活中的点点滴滴。为了使本店在激烈的竞争中处于优势地位，此计划书通过市场环境、竞争对手、地理选址、店面设计等方面的分析，确立目标市场和市场定位，采取了一系列营销策略。
目 录
【引言】 7
一、 我们D小资派 7
（一）店铺简介 7
（二）店铺特色 7
（三）店铺宗旨 7
（四）主要经营范围 7
（五）门店选址 7
（六）店铺面临的问题 8
（七）产品特色及展示图 8
二、市场分析 10
（一）市场前景分析 10
（二）市场不利因素 10
三、烘焙业SWOT分析 10
（一）优势（strength）分析 10
（二）劣势（weakness）分析 10
（三）机会（opportunities）分析 11
（四）威胁（threats）分析 11
四、经营管理 11
（一）经营策略 11
（二）店铺服务 11
（三）网络营销 12
五、组织管理 12
（一）职责分配 12
（二）店铺制度
*好棒文|www.hbsrm.com +Q: 3 5 1 9 1 6 0 7 2
12
六、财务分析 12
（一）资金来源 12
（二）前期投入成本 13
（三）财务管理 13
七、风险评估及对策 14
（一）竞争风险 14
（二）盈利风险 14
（三）对策 14
八、结束语 14
致谢 14
参考文献 14
附件1.2 16
Abstract
In recent years, with the continuous development of the economy, the continuous improvement of the living standard of the average, more and more consumers for dietary requirements are also getting higher and higher. Now in the 21st century, our consumer groups has not satisfied in the past just eat "enough", but began to pursue both safe and environmental protection green, also must be rich in nutrition, but there is no lack of originality and characteristic of high quality life style. Therefore, at this stage, change we with different consumer groups to expand at the same time, and the concept of consumers at the same time, understand the consumer for dessert consumption also emerge in endlessly. So we d petty pie bakery is to be able to meet the majority of consumer On demand, after a phase detection of security department through the ingredients to give to customers at reasonable prices and delicious dessert. Sales model is no longer limited physical sales and computer network development and application has spread to every corner of life, we d petty pie bakery will synchronize sales in the network, even shopping become simple and quick, and would save consumers in time into the shop in order to facilitate the customers also do a good job in the presale and aftersale onestop service.
This paper focuses on "we d petty faction" baking shop business background and store characteristics. "D" readable English letters or Chinese pinyin is very interesting, "petty bourgeoisie faction" will slow life feeling a little emotional appeal, so the store design style from the dribs and drabs in life. In order to make the store in a dominant position in the fierce competition, the plan through the market environment, competitors, geographic location, store design and other aspects of analysis, establish the target market and market positioning, take the a series of marketing strategy.
【 key words 】 entrepreneurial food marketing baking
目 录
【引言】 7
一、 我们D小资派 7
（一）店铺简介 7
（二）店铺特色 7
（三）店铺宗旨 7
（四）主要经营范围 7
（五）门店选址 7
（六）店铺面临的问题 8
（七）产品特色及展示图 8
二、市场分析 10
（一）市场前景分析 10
（二）市场不利因素 10
三、烘焙业SWOT分析 10
（一）优势（strength）分析 10
（二）劣势（weakness）分析 10
（三）机会（opportunities）分析 11
（四）威胁（threats）分析 11
四、经营管理 11
（一）经营策略 11
（二）店铺服务 11
（三）网络营销 12
五、组织管理 12
（一）职责分配 12
（二）店铺制度
*好棒文|www.hbsrm.com +Q: 3 5 1 9 1 6 0 7 2
12
六、财务分析 12
（一）资金来源 12
（二）前期投入成本 13
（三）财务管理 13
七、风险评估及对策 14
（一）竞争风险 14
（二）盈利风险 14
（三）对策 14
八、结束语 14
致谢 14
参考文献 14
附件1.2 16
Abstract
In recent years, with the continuous development of the economy, the continuous improvement of the living standard of the average, more and more consumers for dietary requirements are also getting higher and higher. Now in the 21st century, our consumer groups has not satisfied in the past just eat "enough", but began to pursue both safe and environmental protection green, also must be rich in nutrition, but there is no lack of originality and characteristic of high quality life style. Therefore, at this stage, change we with different consumer groups to expand at the same time, and the concept of consumers at the same time, understand the consumer for dessert consumption also emerge in endlessly. So we d petty pie bakery is to be able to meet the majority of consumer On demand, after a phase detection of security department through the ingredients to give to customers at reasonable prices and delicious dessert. Sales model is no longer limited physical sales and computer network development and application has spread to every corner of life, we d petty pie bakery will synchronize sales in the network, even shopping become simple and quick, and would save consumers in time into the shop in order to facilitate the customers also do a good job in the presale and aftersale onestop service.
This paper focuses on "we d petty faction" baking shop business background and store characteristics. "D" readable English letters or Chinese pinyin is very interesting, "petty bourgeoisie faction" will slow life feeling a little emotional appeal, so the store design style from the dribs and drabs in life. In order to make the store in a dominant position in the fierce competition, the plan through the market environment, competitors, geographic location, store design and other aspects of analysis, establish the target market and market positioning, take the a series of marketing strategy.
【 key words 】 entrepreneurial food marketing baking
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