农村电商发展研究
目录
一、前言 1
（一）研究背景 1
（二）国内外研究现状 1
（三）研究意义 3
二、我国农村电商的发展现状 4
（一）国家扶持力度大 4
（二）农村电商当前覆盖面 4
三、我国农村电商发展存在的问题 6
（一）农村互联网尚未完全普及 6
（二）消费观念落后 7
（三）电商人才不足 7
（四）物流体系不健全 7
四、促进农村电商发展的有效策略 8
（一）加大政策支持 8
（二）加大网络建设，普及网络知识 8
（三）培养专业型人才 9
（四）构建健全的物流体系 9
参考文献 9
致 谢 11
Abstract
With the information age of "Internet plus model" has entered into our life, and in the process of integration of urban and rural development at present, the gap between city and countryside is shrinking, informatization also make the rural production and living habits and consumption habits have undergone changes in turn the world upside down. The current policy orientation of Chinas rural electricity supplier is more and more strong, more and more large scale, the retail trade pattern more and more diverse, but there are still some problems, such as the Internet in rural areas has not
*好棒文|www.hbsrm.com +Q: ￥351916072￥
electricity supplier is more and more strong, more and more large scale, the retail trade pattern more and more diverse, but there are still some problems, such as the Internet in rural areas has not been fully universal, the concept of rural consumption backward, rural electricity supplier personnel, currently insufficient fluid system is not perfect, the logistics network has not completely covered, there based on these problems, need legal support from government policy, promote the popularization of network knowledge, training and introducing talents, and perfecting the logistics distribution system, broaden the coverage of several physical distribution to achieve the sustainable development of the rural electricity supplier. In this paper, the development situation of Chinas current rural electricity providers were discussed, the development stage is put forward effective countermeasures to promote the development of rural electricity supplier, hoping to promote the healthy and stable development of the rural electricity supplier.
Key words: rural electricity; The network construction; Logistics distribution
一、前言
（一）研究背景
当前的农村电商, 就是将互联网作为桥梁把农产品从生产到销售各个环节导入电商互联网系统,利用互联网平台,实现农产品供求信息、交易价格等环节的共享,并以物流配送作为主要的沟通方式 ,便捷的实现农产品以及货币的交换。
电子商务的飞速发展，更新了农业运营方式，更新了农产品流通方式，改变了农业发展总方向，增加农民创业以及就业机会，多元化了农民的收入方式，对农村居民消费观念及方式转变起到了推动作用。
当前我国农村电子商务政策扶持力度大，人员、区域、产品覆盖面广并且还有多种多样的存在形式，这些都在一定的程度上大力的支持了农村电子商务的发展。但在农村电子商务不断发展的同时也有很多阻碍问题逐渐暴露出来例如农村网络普及不完全，农民消费观念落后，专业人才不足以及物流体系不健全等问题。基于这些问题应该从加强政府政策导向性，改变农民消费意识普及农民网络消费观念，培养引进专业人才以及健全物流体系等方面着手促进农村电商健康稳定发展。
（二）国内外研究现状
1.国外研究现状
彼得德鲁克是美国的管理学家他有观点认为：“当代经济社会
一、前言 1
（一）研究背景 1
（二）国内外研究现状 1
（三）研究意义 3
二、我国农村电商的发展现状 4
（一）国家扶持力度大 4
（二）农村电商当前覆盖面 4
三、我国农村电商发展存在的问题 6
（一）农村互联网尚未完全普及 6
（二）消费观念落后 7
（三）电商人才不足 7
（四）物流体系不健全 7
四、促进农村电商发展的有效策略 8
（一）加大政策支持 8
（二）加大网络建设，普及网络知识 8
（三）培养专业型人才 9
（四）构建健全的物流体系 9
参考文献 9
致 谢 11
Abstract
With the information age of "Internet plus model" has entered into our life, and in the process of integration of urban and rural development at present, the gap between city and countryside is shrinking, informatization also make the rural production and living habits and consumption habits have undergone changes in turn the world upside down. The current policy orientation of Chinas rural electricity supplier is more and more strong, more and more large scale, the retail trade pattern more and more diverse, but there are still some problems, such as the Internet in rural areas has not
*好棒文|www.hbsrm.com +Q: ￥351916072￥
electricity supplier is more and more strong, more and more large scale, the retail trade pattern more and more diverse, but there are still some problems, such as the Internet in rural areas has not been fully universal, the concept of rural consumption backward, rural electricity supplier personnel, currently insufficient fluid system is not perfect, the logistics network has not completely covered, there based on these problems, need legal support from government policy, promote the popularization of network knowledge, training and introducing talents, and perfecting the logistics distribution system, broaden the coverage of several physical distribution to achieve the sustainable development of the rural electricity supplier. In this paper, the development situation of Chinas current rural electricity providers were discussed, the development stage is put forward effective countermeasures to promote the development of rural electricity supplier, hoping to promote the healthy and stable development of the rural electricity supplier.
Key words: rural electricity; The network construction; Logistics distribution
一、前言
（一）研究背景
当前的农村电商, 就是将互联网作为桥梁把农产品从生产到销售各个环节导入电商互联网系统,利用互联网平台,实现农产品供求信息、交易价格等环节的共享,并以物流配送作为主要的沟通方式 ,便捷的实现农产品以及货币的交换。
电子商务的飞速发展，更新了农业运营方式，更新了农产品流通方式，改变了农业发展总方向，增加农民创业以及就业机会，多元化了农民的收入方式，对农村居民消费观念及方式转变起到了推动作用。
当前我国农村电子商务政策扶持力度大，人员、区域、产品覆盖面广并且还有多种多样的存在形式，这些都在一定的程度上大力的支持了农村电子商务的发展。但在农村电子商务不断发展的同时也有很多阻碍问题逐渐暴露出来例如农村网络普及不完全，农民消费观念落后，专业人才不足以及物流体系不健全等问题。基于这些问题应该从加强政府政策导向性，改变农民消费意识普及农民网络消费观念，培养引进专业人才以及健全物流体系等方面着手促进农村电商健康稳定发展。
（二）国内外研究现状
1.国外研究现状
彼得德鲁克是美国的管理学家他有观点认为：“当代经济社会
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