国内企业面向国际网络销售平台中页面形象研究
近年来随着电子商务网络销售平台不断国际化发展，越来越多的生产企业、
加工企业、网购人员等加入了网销或网购的队伍，这种新的网络线上销售也将逐
渐代替传统销售模式成为新时代的发展趋势，为此网络销售平台的美化也逐渐的
被人们所重视，很多企业主在阿里巴巴国际站上建立了自己的网络页面平台，简
称：阿里巴巴国际站旺铺。页面的视觉效果说明了企业形象、产品质量成为了交
流的第一窗口，所以信息的集中不集中，产品分类清晰不清晰及浏览者方便不方
便都是影响客户购买欲望的因素。在这个网络视觉形象虚拟平台中如何把众多的
文字、图片、动画等信息整合起来，做好既有宣传产品，又让客户浏览方便成为
本课题研究的重点。 M00045
关键词：国际网络销售 页面形象 创新
IV
Page image in the study of international sales network platform for
domestic enterprises
- With Ali International Station "Hundred Cod label
Printing" for example
Abstract
E-commerce sales platform in recent years with the continuous network of
international development, more and more enterprises, processing enterprises, online
shopping personnel joined the ranks of network marketing or online shopping, online
sales of this new network will gradually replace the traditional trading, sales model to
become the new trends of the times, for beautification sales network platform is
gradually being paid more attention, a lot of business owners on Alibaba set up their
own web page platform, referred to as: Alibaba Wang Shop. Visual effects of the page
is a corporate image, product quality first window, so the information is not
centralized focus, clear product categories are not clear and surfers are inconvenient
factors customers desire to buy. In this network, the visual image of how many virtual
platform text, pictures, animations and other information integrate both good
promotional products, letting customers browse conveniently become the focus of this
research. The following combination of university qualifications set forth under the
study of the topic of personal understanding.
Key Words: International network of sales Page image Innovation
V
目 录 查看完整请+Q:351916072获取
1.课题研究背景......................................................................................... 1
1.1 关于网络销售平台............................................................................................1
1.2 网络销售网站的页面特征归纳........................................................................2
1.2.1 页面的认识................................................................................................2
1.2.2 存在的问题................................................................................................2
1.3 研究意义及构想................................................................................................6
2. 页面设计的定位和理念.................................................................................. 6
2.1 页面设计要素标准............................................................................................6
2.1.1 画面内容丰富............................................................................................7
2.1.2 视觉效果突出............................................................................................7
2.1.3 模块布局合理............................................................................................7
2.1.4 特殊字体慎用............................................................................................7
2.2 课题定位及设计陈述........................................................................................8
2.2.1 整体色调搭配............................................................................................8
2.2.2 产品页面布局搭配....................................................................................8
2.2.3 企业网络形象阐述....................................................................................9
2.2.4 页面创意区设计........................................................................................9
3.页面的设计流程.................................................................................................10
3.1 确定主题..........................................................................................................10
3.2 搜集资料..........................................................................................................10
3.3 页面布局规划..................................................................................................10
3.4 制作网页..........................................................................................................10
4.“百科得旺铺”设计内容..............................................................................10
4.1 页面首页设计部分.......................................................................................... 11
4.1.1 色调搭配.................................................................................................. 11
4.1.2 LOGO 设计................................................................................................. 11
4.1.3 背景设计..................................................................................................12
4.1.4 滚动 Banner.............................................................................................12
4.1.5 产品分类布局..........................................................................................14
4.1.6 创新式板块（旺旺在线、扁平化、多国语言、网页动画）..............15
4.2 产品细节描述部分..........................................................................................16
4.2.1 产品图文描述..........................................................................................17
4.2.2 企业文化信息..........................................................................................17
5.结论及作品展示.................................................................................................19
参考文献.................................................................................................................. 22
致 谢......................................................................................................................... 24
3.页面的设计流程
3.1 确定主题
紧紧围绕页面设计美化的主题，以打造企业品牌为先导，以突出产品为基础
进行创意设计，要不然一切的设计都是白做，网页美化的主题就是把网站所包含
的信息内容做一个客观展现。
3.2 搜集资料
在明确确定主题后，围绕课题主题的设计思路搜索查阅相关资料。而且多层
次，宽领域的拓展知识面，扩大搜索范围，太能太过局限。
3.3 页面布局规划
在课题开始前，所研究页面装饰已经有自己的一些资料掺杂其中，首页要整
理原网站的信息资料进行修建，又要对企业原有信息进行增加，之后考察认识成
功网站的经典案例做一个借鉴，选择成功的亮点。结合需求修饰页面主题，统一
规划。当然一个成功页面美化装饰的成功与否，不单单取决于多么漂亮的页面。
页面的布局规划也必须得清晰明了，如页面的结构布局、工具栏的安排、页面的
色彩、文字图片的处理等效果。只要把上面涵盖的信息全都考虑到了，就不怕设
计不出有个性、有特色、具有吸引力的成功旺铺。
3.4 制作网页
依据课题的开题报告，依据步骤对原有的网站页面进行装饰，多个模板合理
搭配，分层次合理的进行制作。 查看完整请+Q:351916072获取
加工企业、网购人员等加入了网销或网购的队伍，这种新的网络线上销售也将逐
渐代替传统销售模式成为新时代的发展趋势，为此网络销售平台的美化也逐渐的
被人们所重视，很多企业主在阿里巴巴国际站上建立了自己的网络页面平台，简
称：阿里巴巴国际站旺铺。页面的视觉效果说明了企业形象、产品质量成为了交
流的第一窗口，所以信息的集中不集中，产品分类清晰不清晰及浏览者方便不方
便都是影响客户购买欲望的因素。在这个网络视觉形象虚拟平台中如何把众多的
文字、图片、动画等信息整合起来，做好既有宣传产品，又让客户浏览方便成为
本课题研究的重点。 M00045
关键词：国际网络销售 页面形象 创新
IV
Page image in the study of international sales network platform for
domestic enterprises
- With Ali International Station "Hundred Cod label
Printing" for example
Abstract
E-commerce sales platform in recent years with the continuous network of
international development, more and more enterprises, processing enterprises, online
shopping personnel joined the ranks of network marketing or online shopping, online
sales of this new network will gradually replace the traditional trading, sales model to
become the new trends of the times, for beautification sales network platform is
gradually being paid more attention, a lot of business owners on Alibaba set up their
own web page platform, referred to as: Alibaba Wang Shop. Visual effects of the page
is a corporate image, product quality first window, so the information is not
centralized focus, clear product categories are not clear and surfers are inconvenient
factors customers desire to buy. In this network, the visual image of how many virtual
platform text, pictures, animations and other information integrate both good
promotional products, letting customers browse conveniently become the focus of this
research. The following combination of university qualifications set forth under the
study of the topic of personal understanding.
Key Words: International network of sales Page image Innovation
V
目 录 查看完整请+Q:351916072获取
1.课题研究背景......................................................................................... 1
1.1 关于网络销售平台............................................................................................1
1.2 网络销售网站的页面特征归纳........................................................................2
1.2.1 页面的认识................................................................................................2
1.2.2 存在的问题................................................................................................2
1.3 研究意义及构想................................................................................................6
2. 页面设计的定位和理念.................................................................................. 6
2.1 页面设计要素标准............................................................................................6
2.1.1 画面内容丰富............................................................................................7
2.1.2 视觉效果突出............................................................................................7
2.1.3 模块布局合理............................................................................................7
2.1.4 特殊字体慎用............................................................................................7
2.2 课题定位及设计陈述........................................................................................8
2.2.1 整体色调搭配............................................................................................8
2.2.2 产品页面布局搭配....................................................................................8
2.2.3 企业网络形象阐述....................................................................................9
2.2.4 页面创意区设计........................................................................................9
3.页面的设计流程.................................................................................................10
3.1 确定主题..........................................................................................................10
3.2 搜集资料..........................................................................................................10
3.3 页面布局规划..................................................................................................10
3.4 制作网页..........................................................................................................10
4.“百科得旺铺”设计内容..............................................................................10
4.1 页面首页设计部分.......................................................................................... 11
4.1.1 色调搭配.................................................................................................. 11
4.1.2 LOGO 设计................................................................................................. 11
4.1.3 背景设计..................................................................................................12
4.1.4 滚动 Banner.............................................................................................12
4.1.5 产品分类布局..........................................................................................14
4.1.6 创新式板块（旺旺在线、扁平化、多国语言、网页动画）..............15
4.2 产品细节描述部分..........................................................................................16
4.2.1 产品图文描述..........................................................................................17
4.2.2 企业文化信息..........................................................................................17
5.结论及作品展示.................................................................................................19
参考文献.................................................................................................................. 22
致 谢......................................................................................................................... 24
3.页面的设计流程
3.1 确定主题
紧紧围绕页面设计美化的主题，以打造企业品牌为先导，以突出产品为基础
进行创意设计，要不然一切的设计都是白做，网页美化的主题就是把网站所包含
的信息内容做一个客观展现。
3.2 搜集资料
在明确确定主题后，围绕课题主题的设计思路搜索查阅相关资料。而且多层
次，宽领域的拓展知识面，扩大搜索范围，太能太过局限。
3.3 页面布局规划
在课题开始前，所研究页面装饰已经有自己的一些资料掺杂其中，首页要整
理原网站的信息资料进行修建，又要对企业原有信息进行增加，之后考察认识成
功网站的经典案例做一个借鉴，选择成功的亮点。结合需求修饰页面主题，统一
规划。当然一个成功页面美化装饰的成功与否，不单单取决于多么漂亮的页面。
页面的布局规划也必须得清晰明了，如页面的结构布局、工具栏的安排、页面的
色彩、文字图片的处理等效果。只要把上面涵盖的信息全都考虑到了，就不怕设
计不出有个性、有特色、具有吸引力的成功旺铺。
3.4 制作网页
依据课题的开题报告，依据步骤对原有的网站页面进行装饰，多个模板合理
搭配，分层次合理的进行制作。 查看完整请+Q:351916072获取
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