平面设计dr.martens(附件)【字数：4639】
内容1引言3设计背景3设计风格4具体实现5小结10谢辞11参考文献12附录13《平面设计Dr.Martens》——毕业设计说明书内容VI手册的设计对一个品牌很重要，是一个品牌的象征，是加深大众对这个品牌印象的重要影响，其强大的传播力，被广泛运用在企业宣传中，科学的VI设计，可以有效大幅提升企业的知名度，并可以很好地塑造企业形象。本手册中包含了Dr.Martens品牌的logo、吉祥物、辅助图形等一些品牌元素的运用，能使大众快速的了解到品牌的全貌。Dr.Martens是一个男装品牌，整个vi手册的色调都以棕色为主,首先公司标志的设计以及在VI手册的出现有利于加深有课对服装公司的印象和了解。本次设计的标志颜色沉稳，寓意美好。用简单的线条勾勒出驯鹿的角线条。标志主体金色看起来温暖美好，从而加深顾客对品牌的印象。其次封面的设计也是外观设计的重头戏，有些品牌方为了节约版面，往往封面服装样式太多，故显得杂乱，所以我设计的封面简洁，重点突出，以及注重色彩的选择，形成最好的视觉冲击力。最后，内容的主干部分应当是品牌方由来的文字介绍，不能太繁琐也不能太简陋，应当繁简适中，重点突出。还简要介绍了Dr.Martens男装的吉祥物，小马腾斯。以及一些广告元素的运用，我们这次的的内容也是我斟酌考虑的重点。
目 录
《Graphic design Dr.Martens》 instructions for graduation design
Abstract
The design of VI manual is very important to a brand, is a symbol of a brand, is an important influence to deepen the publics impression of the brand, its strong communication force, is widely used in the enterprise propaganda, scientific VI design, can effectively significantly improve the visibility of the enterprise, and can shape the en *好棒文|www.hbsrm.com +Q: ￥351916072$
terprise image. This manual contains the use of some brand elements such as Dr. Martens logo, mascot, auxiliary graphics, etc., so that the public can quickly understand the whole picture of the brand.
Dr. Martens is a mens wear brand, and the color of the vi manual is mainly brown. Firstly, the design of the company logo and the appearance of the vi manual are conducive to deepening the impression and understanding of the clothing company. The design of the logo color calm, meaning good. Outline the reindeers horns with simple lines. The gold color of the logo body looks warm and nice, thus deepening the customers impression of the brand.
Secondly, the design of the cover is also the focus of the appearance design, some brands in order to save the layout, often cover clothing style is too much, it appears messy, so I design the cover is simple, the focus is prominent, and pay attention to the choice of color, form the best visual impact.
Finally, the main part of the content should be the text introduction of the origin of the brand, not too tedious and not too simple, should be simple and moderate, the focus is prominent. There was also a brief introduction of Dr. Martens menswear mascot, little Martens. As well as the use of some advertising elements, our content this time is also the focus of my consideration.
Key words: calm, charm, sunshine
一、引言
VI手册使企业更加注目，从而带来更大的经济效益和更多的消费者——因此，在商业竞争无比激烈的今天，很多企业都非常看重VI设计。VI设计一共有两大版块，首先是基础部分的应用，这其中包括企业的名称、标识、标志设计、标准色、标准字体、辅助图形、标准印刷字体、禁用规则等等。另一版块则是应用部分。
Dr.Martens的VI手册设计多使用深色和金色的设计，这两个是本品牌的代表颜色，还在应用设计上多处使用了重叠方块的设计，以展现公司元素，使其在市场上有其独特的风格。对公司员工的衣服，辅助标牌、大型广告等也多用金色，整体装修也得统一完整，使消费者对本公司的印象在心中独树一帜。
举例来说，Vi手册被广泛地应用于服装行业，通常摆放在门店前台、人口多出、商场入口处附近和大厅内。许多商家还会在展会的入口处提供装有Vi手册的纸袋以供参展者了解。
二、设计背景
长久以来，我们市场上很多品牌不重视、不愿创新、不愿推陈出新的陈旧思想太多。面对许多老品牌，他们对这个问题的意识薄弱、更别说创新品牌元素。因此，此时将Dr.Martens男装打入市场，将本品牌独特的经营理念和与时代潮流俱进的服装推向市场，定能使顾客眼前一亮，稳定提升市场占有率。
目 录
《Graphic design Dr.Martens》 instructions for graduation design
Abstract
The design of VI manual is very important to a brand, is a symbol of a brand, is an important influence to deepen the publics impression of the brand, its strong communication force, is widely used in the enterprise propaganda, scientific VI design, can effectively significantly improve the visibility of the enterprise, and can shape the en *好棒文|www.hbsrm.com +Q: ￥351916072$
terprise image. This manual contains the use of some brand elements such as Dr. Martens logo, mascot, auxiliary graphics, etc., so that the public can quickly understand the whole picture of the brand.
Dr. Martens is a mens wear brand, and the color of the vi manual is mainly brown. Firstly, the design of the company logo and the appearance of the vi manual are conducive to deepening the impression and understanding of the clothing company. The design of the logo color calm, meaning good. Outline the reindeers horns with simple lines. The gold color of the logo body looks warm and nice, thus deepening the customers impression of the brand.
Secondly, the design of the cover is also the focus of the appearance design, some brands in order to save the layout, often cover clothing style is too much, it appears messy, so I design the cover is simple, the focus is prominent, and pay attention to the choice of color, form the best visual impact.
Finally, the main part of the content should be the text introduction of the origin of the brand, not too tedious and not too simple, should be simple and moderate, the focus is prominent. There was also a brief introduction of Dr. Martens menswear mascot, little Martens. As well as the use of some advertising elements, our content this time is also the focus of my consideration.
Key words: calm, charm, sunshine
一、引言
VI手册使企业更加注目，从而带来更大的经济效益和更多的消费者——因此，在商业竞争无比激烈的今天，很多企业都非常看重VI设计。VI设计一共有两大版块，首先是基础部分的应用，这其中包括企业的名称、标识、标志设计、标准色、标准字体、辅助图形、标准印刷字体、禁用规则等等。另一版块则是应用部分。
Dr.Martens的VI手册设计多使用深色和金色的设计，这两个是本品牌的代表颜色，还在应用设计上多处使用了重叠方块的设计，以展现公司元素，使其在市场上有其独特的风格。对公司员工的衣服，辅助标牌、大型广告等也多用金色，整体装修也得统一完整，使消费者对本公司的印象在心中独树一帜。
举例来说，Vi手册被广泛地应用于服装行业，通常摆放在门店前台、人口多出、商场入口处附近和大厅内。许多商家还会在展会的入口处提供装有Vi手册的纸袋以供参展者了解。
二、设计背景
长久以来，我们市场上很多品牌不重视、不愿创新、不愿推陈出新的陈旧思想太多。面对许多老品牌，他们对这个问题的意识薄弱、更别说创新品牌元素。因此，此时将Dr.Martens男装打入市场，将本品牌独特的经营理念和与时代潮流俱进的服装推向市场，定能使顾客眼前一亮，稳定提升市场占有率。
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