浅析网络汽车服务类节目主持人的素质培养
目 录
前言 1一、当前网络汽车服务类节目发展概述 1
（一）网络汽车节目现状分析 1
（二）网络汽车服务类节目主持人的界定2
（三）存在的问题 2
1.节目形态单一2
2.受众定位不准确 2
3.节目主持人作用不明显 3
二、网络汽车服务类节目主持人的作用及特点3
（一）网络汽车服务类节目主持人的作用 3
1.串联节目内容 3
2.引导节目发展 3
（二）网络汽车服务类节目主持人的特点 3
1.打破传统媒体地域限制 4
2.主持人多为兼职 4
3.网络流行语在节目中的使用 4
三、网络汽车服务类节目主持人的素养要求与培养 4
（一） 专业素养 4
（二） 文化素养 5
（三）演播能力及沟通能力 6
（四）把握网络节目特点及受众反馈 7 四、网络汽车服务类节目的未来发展趋势 7
（一）自主创作，创新心态 7
（二）专业态度，提供知识 7
（三） 融入娱乐，培育品牌 8
结语8
参考文献 9
致谢 10
ABSTRACT
Presenters can be said to be the soul of a program, with the advent of the automobile age, the car has brought about tremendous changes in peoples lives. In the current network of automotive service programs, the influence of the host is increasing. The host is usually trained as a "star host" to enhance the effect a
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remendous changes in peoples lives. In the current network of automotive service programs, the influence of the host is increasing. The host is usually trained as a "star host" to enhance the effect and quality of the whole program. Thus, in the environment of the Internet, as the leading car programme, particularly important communication effects show host personal qualities of the program, how to realize the audience demand of different levels of car programs now need to focus on the issue. This paper analyses the status quo and characteristics of network car service programs of the existing problems and the role of the host in the program, and requests the host quality network automobile service program, is a professional quality, two is the cultural accomplishment, is the three studio skills and communication, the four is to grasp the network program characteristics and audience feedback. As a host, to be a media spokesperson who is in line with the characteristics of the network program and loved by the audience, it is necessary to make efforts in these areas. Through the research of this paper, I propose a feasible method for the improvement of the network automobile service program and the host, and promote the future development of the network automobile service program.
Key words: Network car service program；Host；Quality training
前 言
随着我国社会的不断提高，网络的不断发展，网络类节目受到大众的关注和喜爱，网络主持人作为新媒体的新生力量应运而生，网络汽车服务类节目也随之蓬勃发展，节目形式越来越丰富。但是，在现阶段网络汽车服务类节目，存在着趋同性、庸俗化等问题。作为网络新媒体的受众，观众的文化品味、欣赏水平和需求层次更加的多元化，观众对网络节目提出了更高、更深、更精的要求，同时，对网络节目主持人也提出了更新的要求，所以网络主持人作为新
前言 1一、当前网络汽车服务类节目发展概述 1
（一）网络汽车节目现状分析 1
（二）网络汽车服务类节目主持人的界定2
（三）存在的问题 2
1.节目形态单一2
2.受众定位不准确 2
3.节目主持人作用不明显 3
二、网络汽车服务类节目主持人的作用及特点3
（一）网络汽车服务类节目主持人的作用 3
1.串联节目内容 3
2.引导节目发展 3
（二）网络汽车服务类节目主持人的特点 3
1.打破传统媒体地域限制 4
2.主持人多为兼职 4
3.网络流行语在节目中的使用 4
三、网络汽车服务类节目主持人的素养要求与培养 4
（一） 专业素养 4
（二） 文化素养 5
（三）演播能力及沟通能力 6
（四）把握网络节目特点及受众反馈 7 四、网络汽车服务类节目的未来发展趋势 7
（一）自主创作，创新心态 7
（二）专业态度，提供知识 7
（三） 融入娱乐，培育品牌 8
结语8
参考文献 9
致谢 10
ABSTRACT
Presenters can be said to be the soul of a program, with the advent of the automobile age, the car has brought about tremendous changes in peoples lives. In the current network of automotive service programs, the influence of the host is increasing. The host is usually trained as a "star host" to enhance the effect a
*好棒文|www.hbsrm.com +Q: ^351916072*
remendous changes in peoples lives. In the current network of automotive service programs, the influence of the host is increasing. The host is usually trained as a "star host" to enhance the effect and quality of the whole program. Thus, in the environment of the Internet, as the leading car programme, particularly important communication effects show host personal qualities of the program, how to realize the audience demand of different levels of car programs now need to focus on the issue. This paper analyses the status quo and characteristics of network car service programs of the existing problems and the role of the host in the program, and requests the host quality network automobile service program, is a professional quality, two is the cultural accomplishment, is the three studio skills and communication, the four is to grasp the network program characteristics and audience feedback. As a host, to be a media spokesperson who is in line with the characteristics of the network program and loved by the audience, it is necessary to make efforts in these areas. Through the research of this paper, I propose a feasible method for the improvement of the network automobile service program and the host, and promote the future development of the network automobile service program.
Key words: Network car service program；Host；Quality training
前 言
随着我国社会的不断提高，网络的不断发展，网络类节目受到大众的关注和喜爱，网络主持人作为新媒体的新生力量应运而生，网络汽车服务类节目也随之蓬勃发展，节目形式越来越丰富。但是，在现阶段网络汽车服务类节目，存在着趋同性、庸俗化等问题。作为网络新媒体的受众，观众的文化品味、欣赏水平和需求层次更加的多元化，观众对网络节目提出了更高、更深、更精的要求，同时，对网络节目主持人也提出了更新的要求，所以网络主持人作为新
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