浅析网络节目主持的多样化发展以优酷为例
目 录
一、前言1
（一）研究背景1
（二）国内外研究现状1
（三）研究目的和意义1
二、网络自制节目及其主持2
（一）网络自制节目的定义及其多样化2
（二）优酷主要的自制节目2
（三）优酷自制节目主持人分析3
三、优酷自制节目主持在传统电视节目主持基础上的发展3
（一）主持风格对比4
（二）优酷自制节目对传统节目主持的冲击5
（三）优酷自制节目对传统节目主持的借鉴与发展6
四、当前网络自制节目主持人存在的问题6
（一）网络自制节目主持质量参差不齐6
（二）网络自制节目主持的低俗化倾向7
五、从优酷自制节目看网络自制节目主持的发展趋势7
（一）原则基础上的个性化发展 7
（二）继承基础上的融合发展8
结语9
参考文献10
致谢11
Abstract
Along with the vigorous development of the network, people accept the information of the media also produced a trend of diversification, new media came into being, affecting peoples lives and entertainment. Thus, in addition to traditional TV programs, every kind of network program came into being, its playback flexibility, interactivity, extensive content, the production of sophisticated advantages makes the network program fast, to win the publics favorite. The host of the network program also pr
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playback flexibility, interactivity, extensive content, the production of sophisticated advantages makes the network program fast, to win the publics favorite. The host of the network program also presents the development trend which is different from the traditional TV program, which is characterized by the diversity of the hosting style, the way of hosting, and the host.
This paper is based on the network homemade program hosted innovation on the traditional program hosted by Youku, for example, analyzes the characteristics of network homemade program, the advantages and disadvantages of network homemade program host, presided over the traditional program and Its Enlightenment to the diverse development trend, in the new media era for the future development of some network homemade program host help.
Key words: network programming; network programming; diversification 一、前言
（一）研究背景
在信息传播爆炸的新时代，网络自制节目迎来了发展大
一、前言1
（一）研究背景1
（二）国内外研究现状1
（三）研究目的和意义1
二、网络自制节目及其主持2
（一）网络自制节目的定义及其多样化2
（二）优酷主要的自制节目2
（三）优酷自制节目主持人分析3
三、优酷自制节目主持在传统电视节目主持基础上的发展3
（一）主持风格对比4
（二）优酷自制节目对传统节目主持的冲击5
（三）优酷自制节目对传统节目主持的借鉴与发展6
四、当前网络自制节目主持人存在的问题6
（一）网络自制节目主持质量参差不齐6
（二）网络自制节目主持的低俗化倾向7
五、从优酷自制节目看网络自制节目主持的发展趋势7
（一）原则基础上的个性化发展 7
（二）继承基础上的融合发展8
结语9
参考文献10
致谢11
Abstract
Along with the vigorous development of the network, people accept the information of the media also produced a trend of diversification, new media came into being, affecting peoples lives and entertainment. Thus, in addition to traditional TV programs, every kind of network program came into being, its playback flexibility, interactivity, extensive content, the production of sophisticated advantages makes the network program fast, to win the publics favorite. The host of the network program also pr
*好棒文|www.hbsrm.com +Q: ^3^5`1^9`1^6^0`7^2#
playback flexibility, interactivity, extensive content, the production of sophisticated advantages makes the network program fast, to win the publics favorite. The host of the network program also presents the development trend which is different from the traditional TV program, which is characterized by the diversity of the hosting style, the way of hosting, and the host.
This paper is based on the network homemade program hosted innovation on the traditional program hosted by Youku, for example, analyzes the characteristics of network homemade program, the advantages and disadvantages of network homemade program host, presided over the traditional program and Its Enlightenment to the diverse development trend, in the new media era for the future development of some network homemade program host help.
Key words: network programming; network programming; diversification 一、前言
（一）研究背景
在信息传播爆炸的新时代，网络自制节目迎来了发展大
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