探寻奥运会开闭幕式解说风格的转变以近三届奥运会为例
目 录
前言 1
一、央视历届奥运会开闭幕式解说风格演变 1
（一）以2008年之前奥运会为例 1
（二）以2008年奥运会为例 1
（三）以2012、2016年奥运会为例 3
二、央视奥运会开闭幕式解说风格的总体特征 4
（一）奥运会开闭幕式解说风格的附着性 4
（二）奥运会开闭幕式解说风格的独特性 5
（三）奥运会开闭幕式解说风格的竞技性 6
三、大型赛事央视解说风格分析 6
（一）风格流变：从“宣读朗诵式”到“白话聊天式” 6
（二）美学意蕴：从简单的赛场转述到主观的情感表达 7
（三）媒介融合下解说风格的多样化转向 7
结 语 10
参考文献 11
致 谢 12
ABSTRACT
Under the background of media convergence, the audience watching sports way become diversified, sports commentary styles also tend to be diversified. Under this background, the CCTVs commentary style of big events, especially with the Olympics opening and closing ceremonies of change especially worth explanation for example, to explore them. As sport activities of culture and art feast, the opening ceremony of the international sports games has become a platform reflect a nations comprehensive strength, but also a symbol of a country will rise. Due to the limitation
*好棒文|www.hbsrm.com +Q: %3^5`1^9`1^6^0`7^2#
e and art feast, the opening ceremony of the international sports games has become a platform reflect a nations comprehensive strength, but also a symbol of a country will rise. Due to the limitation of the scene to watch, the international sports games opening ceremony requires timely and effective through the television broadcast, while the narrator commentary as one of the ring will play a key role. Interpretation can not only help the audience added background knowledge, revealing the meaning behind the performance, and even can rise the strengthen the theme, as well as their own emotions. However, with the change of The Times, audience is becoming more and more high, the traditional reading type explanation cannot meet the requirements of the audience, the opening ceremony on live TV to win more audience, first of all, you must change yourself. In this paper, on the basis of the relevant background, past Olympics opening and closing ceremonies of CCTV commentator style was analyzed, and then analyzed the general characteristics of CCTV Olympic opening and closing ceremonies narration style, finally, the big events CCTVs commentary style is analyzed.
Key words：The Olympic Games；Opening and closing ceremonies；large-scale sport events；Commentary style
前 言
在媒介融合的背景下，受众观看体育赛事的途径变得多样化，体育赛事的解说风格也趋于多样化，在此背景下，央视大型赛事的解说风格的变化，尤其是奥运会开闭幕式的解说变化尤其值得引以为例，加以探寻。通过对央视奥运会开闭幕式解说风格特点的具体分析，理清奥运会开幕式解说风格创新之处，认识到解说风格发生改变的一些内在的规律性的东西。探析开幕式解说中存在的共性；之后将这种微观的分析与语境中的社会环境、媒介环境、直播环境结合起来考察，对开幕式解说话语风格改变的原因做宏观的描述，为未来的大型赛事解说话语改革和创新提供导向。
一、央视历届奥运会开闭幕式解说风格演变
（一）以2008年之前奥运会为例
中国奥林匹克代表团于1984年第一次参加洛杉矶奥运会，中央电视台从那时开始转播奥运会开幕式及比赛过程，在中央电视台转播的9届奥运会中，其解说风格在7届中都是传统大型运动会解说方式，也就是诗歌散文体播报式的解说，
前言 1
一、央视历届奥运会开闭幕式解说风格演变 1
（一）以2008年之前奥运会为例 1
（二）以2008年奥运会为例 1
（三）以2012、2016年奥运会为例 3
二、央视奥运会开闭幕式解说风格的总体特征 4
（一）奥运会开闭幕式解说风格的附着性 4
（二）奥运会开闭幕式解说风格的独特性 5
（三）奥运会开闭幕式解说风格的竞技性 6
三、大型赛事央视解说风格分析 6
（一）风格流变：从“宣读朗诵式”到“白话聊天式” 6
（二）美学意蕴：从简单的赛场转述到主观的情感表达 7
（三）媒介融合下解说风格的多样化转向 7
结 语 10
参考文献 11
致 谢 12
ABSTRACT
Under the background of media convergence, the audience watching sports way become diversified, sports commentary styles also tend to be diversified. Under this background, the CCTVs commentary style of big events, especially with the Olympics opening and closing ceremonies of change especially worth explanation for example, to explore them. As sport activities of culture and art feast, the opening ceremony of the international sports games has become a platform reflect a nations comprehensive strength, but also a symbol of a country will rise. Due to the limitation
*好棒文|www.hbsrm.com +Q: %3^5`1^9`1^6^0`7^2#
e and art feast, the opening ceremony of the international sports games has become a platform reflect a nations comprehensive strength, but also a symbol of a country will rise. Due to the limitation of the scene to watch, the international sports games opening ceremony requires timely and effective through the television broadcast, while the narrator commentary as one of the ring will play a key role. Interpretation can not only help the audience added background knowledge, revealing the meaning behind the performance, and even can rise the strengthen the theme, as well as their own emotions. However, with the change of The Times, audience is becoming more and more high, the traditional reading type explanation cannot meet the requirements of the audience, the opening ceremony on live TV to win more audience, first of all, you must change yourself. In this paper, on the basis of the relevant background, past Olympics opening and closing ceremonies of CCTV commentator style was analyzed, and then analyzed the general characteristics of CCTV Olympic opening and closing ceremonies narration style, finally, the big events CCTVs commentary style is analyzed.
Key words：The Olympic Games；Opening and closing ceremonies；large-scale sport events；Commentary style
前 言
在媒介融合的背景下，受众观看体育赛事的途径变得多样化，体育赛事的解说风格也趋于多样化，在此背景下，央视大型赛事的解说风格的变化，尤其是奥运会开闭幕式的解说变化尤其值得引以为例，加以探寻。通过对央视奥运会开闭幕式解说风格特点的具体分析，理清奥运会开幕式解说风格创新之处，认识到解说风格发生改变的一些内在的规律性的东西。探析开幕式解说中存在的共性；之后将这种微观的分析与语境中的社会环境、媒介环境、直播环境结合起来考察，对开幕式解说话语风格改变的原因做宏观的描述，为未来的大型赛事解说话语改革和创新提供导向。
一、央视历届奥运会开闭幕式解说风格演变
（一）以2008年之前奥运会为例
中国奥林匹克代表团于1984年第一次参加洛杉矶奥运会，中央电视台从那时开始转播奥运会开幕式及比赛过程，在中央电视台转播的9届奥运会中，其解说风格在7届中都是传统大型运动会解说方式，也就是诗歌散文体播报式的解说，
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