生活服务类节目主持人风格的多样化研究
生活服务类节目主持人风格的多样化研究[20200417172737]
摘 要 03
一、 生活服务类节目（家装节目方向）的发展 06
（一） 生活服务类节目的应运而生 06
（二） 家装节目的起源 06
（三） 中国家装节目的发展与现状 07
二、 生活服务类节目（家装方向）主持人发展过程 08
（一） 八十年代到九十年代后期——平易近人型主持人
代表人物：沈力 08
（二） 二十一世纪初期——朝气靓丽型主持人
代表人物：王小骞 08
（三） 现阶段——风格多样化主持人
代表人物：骆新、施琰 09
三、 生活服务类节目（家装节目方向）主持人应具有的素质 10
（一） 家装市场的了解程度决定节目内容的发展方向 10
（二） 家装行业相关知识的了解决定节目的人文科普性 11
（三） 主持人在节目中的角色定位决定节目的性质 11
结 论 13
参考文献 13
致 谢 13
摘 要
从2005年起，《交换空间》的诞生为中国电视史填补了专业家装类节目的空白。本着和生活服务类节目共同的原则——服务百姓，加入时尚元素，提倡环保，提倡节俭，提倡动手，节目一经问世就迅速收获各方好评。而节目带动的家装行业的复苏和线下体验等一系列活动都受到了老百姓的热捧。一时间，全国掀起了一阵家装热。
虽然《交换空间》在国内家装类节目中是“第一个吃螃蟹的人”，但是放眼全球媒体，家装类节目早有历史可追溯。2002年始播的日本《全能住宅改造王》、2003年ABC始播的《改头换面（家庭版）》、德国始播的《理想的房子》。澳大利亚始播的《超级住家》等等。各国家装节目主题虽围绕“家装”未曾更改，但是每个国家的节目也都有不同的模式和特点。美国ABC的《改头换面（家庭版）》更是美国收视率最高的节目之一；日本的《全能住宅改造王》多期节目中的设计在全球掀起轰动，引领了空间改造的潮流。本文第一章也会根据国内外的典型家装节目的出现，进行详细的论述。
不得不说，对被装修家庭的故事加以渲染，是每个国家都在使用的表达手段。家装类本身“接地气”的话题性又可以很自然的接入寻常百姓家中，使得这类型节目有一个得天独厚的优势，那就是每期的录制家庭取之不尽用之不竭。但是转念一想，家家都有自己念的经，虽都是家长里短，却都因为各国环境、经济能力、家庭成员构成了与众不同的变化，所以又能巧妙的避免每个家庭切入点的重复，能提出新颖的视点。现阶段国内家装类节目出现了复苏迹象，多家卫视、地方台相继推出了家装类节目。关于中国家装类节目的发展与现状也将在本文第一章的第三部分加以论述。
除非产生收视模式的疲乏期，不然观众出于收视习惯，很难抗拒对这类型节目的持续关注。如果说设计师是节目的灵魂和“包装产品”，那主持人则是家装类节目的另一层受益赢家。似乎“让主持人融入节目当中，而并不是单纯的出演播室场景”，是中国家装类节目的一大成功之所在。抛开主持人的架子和一改往日演播室中端庄严肃的样子，参与改装的体验过程，分享快乐和装修过程的困难，使得主持人成为了节目的引导者和把控者，真正的融入百姓生活进入寻常百姓家。她指引着节目的走向，而且可以更多地展现个人魅力，使得原本就感情元素丰富的家装节目情感层次更加饱满。而不同的主持人也具有不同的风格，如何将个人风格融入其中而不突兀，也将在本文第三章按照时间顺序，列举具有特点的主持人进行详细论述。
*查看完整论文请 +Q: 3 5 1 9 1 6 0 7 2
关键字:家装；节目内容表达；《交换空间》
目录
ABSTRACT
Since 2005, the birth of the swap space for Chinese TV history to fill the gaps in professional home improvement program. Based on the principle of and living service program, service people, to join the fashion element, advocating environmental protection, advocate thrift, advocating begin, program quickly as it comes to the harvest all praise. And programs to drive home outfit industrys recovery and offline experiences and a series of activities by the common people. At that time, the national an hot domestic outfit.
Although swap space in the domestic home improvement program is "the first person to eat crabs", but in the global media, domestic outfit programs have long history goes back. Beginning in 2002 by the Japanese The omnipotent king of housing reform. in 2003, ABC Extreme Makeover: Home Edition. Germany on the ideal house. Australia beginning play Great Australian homes. Countries domestic outfit show theme is around the "home" have not changed, but the program of each country has different models and characteristics. The ABCs Extreme Makeover: Home Edition is one of the most watched television; Japans The omnipotent king of housing reform pushed more design in a global sensation, leading the trends of space transformation. This article first chapter will be based on the emergence of typical residential program at home and abroad, discussed in detail.
Have to say, try to render, to decorate the family story is every country in the use of the expression means. Domestic outfit class itself "ground" the topic of sex can naturally connected to the ordinary people home, makes this type of program has a unique advantage, that is recorded each family inexhaustible. But on second thought, every family has its own reading classics, are family, it is because the environment, economic capacity, the change of family members make up the different, so can cleverly avoid repeat each family to start again, can put forward innovative viewpoints. At this stage of domestic home outfit show signs of recovery, successively launched several TV, many local TV stations installed programs. About Chinas development and the status quo of domestic outfit show will be in the first chapter of this article third part.
Unless produce viewing mode fatigue period, the audience for viewing habits, it is difficult to resist the continuous attention to this type of program. If the designer is the soul of the show and "packaging", the host is the domestic outfit show another layer of benefit gainers. Seems to make the host into the program, and not simply out of the studio scene, is Chinas domestic outfit show a big success. Despite the host of the shelves and should allow the appearance of the dignified and solemn in the studio, participate in the process of conversion experience, share the happiness and the difficulties in decorating a process, makes the host the program guide and the accused person, real life into the ordinary people into people. She give direction to the program, but also more show charm, has already made a rich emotional elements of domestic outfit show emotion level more full. And different host also has different style, how the personal style is blended in among them and not abrupt, will also be in the third chapter in this paper, according to the time sequence, list has the characteristics of the host are discussed in details.
摘 要 03
一、 生活服务类节目（家装节目方向）的发展 06
（一） 生活服务类节目的应运而生 06
（二） 家装节目的起源 06
（三） 中国家装节目的发展与现状 07
二、 生活服务类节目（家装方向）主持人发展过程 08
（一） 八十年代到九十年代后期——平易近人型主持人
代表人物：沈力 08
（二） 二十一世纪初期——朝气靓丽型主持人
代表人物：王小骞 08
（三） 现阶段——风格多样化主持人
代表人物：骆新、施琰 09
三、 生活服务类节目（家装节目方向）主持人应具有的素质 10
（一） 家装市场的了解程度决定节目内容的发展方向 10
（二） 家装行业相关知识的了解决定节目的人文科普性 11
（三） 主持人在节目中的角色定位决定节目的性质 11
结 论 13
参考文献 13
致 谢 13
摘 要
从2005年起，《交换空间》的诞生为中国电视史填补了专业家装类节目的空白。本着和生活服务类节目共同的原则——服务百姓，加入时尚元素，提倡环保，提倡节俭，提倡动手，节目一经问世就迅速收获各方好评。而节目带动的家装行业的复苏和线下体验等一系列活动都受到了老百姓的热捧。一时间，全国掀起了一阵家装热。
虽然《交换空间》在国内家装类节目中是“第一个吃螃蟹的人”，但是放眼全球媒体，家装类节目早有历史可追溯。2002年始播的日本《全能住宅改造王》、2003年ABC始播的《改头换面（家庭版）》、德国始播的《理想的房子》。澳大利亚始播的《超级住家》等等。各国家装节目主题虽围绕“家装”未曾更改，但是每个国家的节目也都有不同的模式和特点。美国ABC的《改头换面（家庭版）》更是美国收视率最高的节目之一；日本的《全能住宅改造王》多期节目中的设计在全球掀起轰动，引领了空间改造的潮流。本文第一章也会根据国内外的典型家装节目的出现，进行详细的论述。
不得不说，对被装修家庭的故事加以渲染，是每个国家都在使用的表达手段。家装类本身“接地气”的话题性又可以很自然的接入寻常百姓家中，使得这类型节目有一个得天独厚的优势，那就是每期的录制家庭取之不尽用之不竭。但是转念一想，家家都有自己念的经，虽都是家长里短，却都因为各国环境、经济能力、家庭成员构成了与众不同的变化，所以又能巧妙的避免每个家庭切入点的重复，能提出新颖的视点。现阶段国内家装类节目出现了复苏迹象，多家卫视、地方台相继推出了家装类节目。关于中国家装类节目的发展与现状也将在本文第一章的第三部分加以论述。
除非产生收视模式的疲乏期，不然观众出于收视习惯，很难抗拒对这类型节目的持续关注。如果说设计师是节目的灵魂和“包装产品”，那主持人则是家装类节目的另一层受益赢家。似乎“让主持人融入节目当中，而并不是单纯的出演播室场景”，是中国家装类节目的一大成功之所在。抛开主持人的架子和一改往日演播室中端庄严肃的样子，参与改装的体验过程，分享快乐和装修过程的困难，使得主持人成为了节目的引导者和把控者，真正的融入百姓生活进入寻常百姓家。她指引着节目的走向，而且可以更多地展现个人魅力，使得原本就感情元素丰富的家装节目情感层次更加饱满。而不同的主持人也具有不同的风格，如何将个人风格融入其中而不突兀，也将在本文第三章按照时间顺序，列举具有特点的主持人进行详细论述。
*查看完整论文请 +Q: 3 5 1 9 1 6 0 7 2
关键字:家装；节目内容表达；《交换空间》
目录
ABSTRACT
Since 2005, the birth of the swap space for Chinese TV history to fill the gaps in professional home improvement program. Based on the principle of and living service program, service people, to join the fashion element, advocating environmental protection, advocate thrift, advocating begin, program quickly as it comes to the harvest all praise. And programs to drive home outfit industrys recovery and offline experiences and a series of activities by the common people. At that time, the national an hot domestic outfit.
Although swap space in the domestic home improvement program is "the first person to eat crabs", but in the global media, domestic outfit programs have long history goes back. Beginning in 2002 by the Japanese The omnipotent king of housing reform. in 2003, ABC Extreme Makeover: Home Edition. Germany on the ideal house. Australia beginning play Great Australian homes. Countries domestic outfit show theme is around the "home" have not changed, but the program of each country has different models and characteristics. The ABCs Extreme Makeover: Home Edition is one of the most watched television; Japans The omnipotent king of housing reform pushed more design in a global sensation, leading the trends of space transformation. This article first chapter will be based on the emergence of typical residential program at home and abroad, discussed in detail.
Have to say, try to render, to decorate the family story is every country in the use of the expression means. Domestic outfit class itself "ground" the topic of sex can naturally connected to the ordinary people home, makes this type of program has a unique advantage, that is recorded each family inexhaustible. But on second thought, every family has its own reading classics, are family, it is because the environment, economic capacity, the change of family members make up the different, so can cleverly avoid repeat each family to start again, can put forward innovative viewpoints. At this stage of domestic home outfit show signs of recovery, successively launched several TV, many local TV stations installed programs. About Chinas development and the status quo of domestic outfit show will be in the first chapter of this article third part.
Unless produce viewing mode fatigue period, the audience for viewing habits, it is difficult to resist the continuous attention to this type of program. If the designer is the soul of the show and "packaging", the host is the domestic outfit show another layer of benefit gainers. Seems to make the host into the program, and not simply out of the studio scene, is Chinas domestic outfit show a big success. Despite the host of the shelves and should allow the appearance of the dignified and solemn in the studio, participate in the process of conversion experience, share the happiness and the difficulties in decorating a process, makes the host the program guide and the accused person, real life into the ordinary people into people. She give direction to the program, but also more show charm, has already made a rich emotional elements of domestic outfit show emotion level more full. And different host also has different style, how the personal style is blended in among them and not abrupt, will also be in the third chapter in this paper, according to the time sequence, list has the characteristics of the host are discussed in details.
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