昆曲牡丹亭文创产品设计(附件)【字数：6930】
内容 1前言 3文创产品概述 3文创产品定义3文创产品特点3文创产品设计原则4三、使用软件介绍 5 四、昆曲《牡丹亭》文创产品设计 5设计理念 5背景 5设计思路 5色彩选择 6 （二）插画内容 6 1.杜丽娘 6 2.柳梦梅 8 3.园林惊梦 9 4.人鬼相恋 10（三）文创产品设计 12五、设计心得 13致谢 13参考文献 14内容随着近些年来由于中国特色社会主义市场经济的迅速发展进步与不断发展，其市场经济的主导地位正在一步步得到极大的提高，人们对于传统文化的消费需求正在渐渐得到增加。昆曲民族文化虽然作为古代我国少数民族文化历史上各民族文化的一个重要结构组成部分，承担着对于古代中国民族历史的一种重要展现，也同时承载着几千年来对于我国少数民族传统文化的一种传承，它仍然是古代我国的重要文化遗产。但随着现在的社会，人们不重视自己的民族昆曲传统文化，我们的传统昆曲也正在慢慢走向着没落。现在的中国人很难这么有耐心地去观看和听下去，但随着中国昆曲被2008年国务院批准确定并列为“人类非物质文化口头遗产”这一非遗项目的申请成功，也充分显示体现出来了我们民族昆曲的重要地位。对于我们的中国昆曲传统文化和其他中国传统昆曲文化艺术创意概念商品的技术研究、研制开发和市场宣传推广工作也是我们应尽的社会责任，这对于我国昆曲文化艺术和传统文化产业的发展必将起到尤为重要的推动促进，更是起到推动和指导引领示范作用，也是满足人们精神方面的一种需求。通过昆曲文化创意产品能够让我们昆曲走向大众化，家喻户晓，通过这些昆曲文化创意产品的制作和设计去实现它的艺术和文化价值，这也正是我们对于传承和弘扬中国非物质文化遗产的重大使命。
目 录
Abstract：
With the rapid development of the socialist market economy with Chinese characteristics in recent years, the dominant position of the market economy has been greatly improved step by step, and peoples consumption dem *好棒文|www.hbsrm.com +Q: ^351916072^
and for traditional culture is gradually increasing. Although Kunqu national culture, as an important part of national culture in ancient Chinas ethnic culture history, bears an important display of ancient Chinas national history, and also carries thousands of years of inheritance of Chinas ethnic traditional culture, it is still an important cultural heritage of ancient China.
But with the present society, people do not pay attention to their own national traditional culture of Kunqu Opera, our traditional Kunqu Opera is also slowly declining. Nowadays, it is difficult for Chinese people to watch and listen so patiently. However, with the approval of the State Council in 2008 and the successful application of the intangible cultural heritage project of "oral heritage of human intangible culture", the important position of our national Kunqu Opera is fully demonstrated.
For our traditional Chinese Kunqu culture and other traditional Chinese Kunqu culture and art creative concept commodity technology research, research and development and marketing promotion work is also our social responsibility, which will play a particularly important role in promoting the development of Chinese Kunqu culture and art and traditional culture industry, and also play a role in promoting and guiding the demonstration To meet peoples spiritual needs. Through the Kunqu cultural and creative products, we can make Kunqu popular and wellknown. Through the production and design of these Kunqu cultural and creative products, we can realize its artistic and cultural value, which is also our great mission to inherit and carry forward Chinas intangible cultural heritage.
Key words: cultural heritage, Kunqu Opera, cultural creative design, cultural creativity
前言
我选定这次课题是关于昆曲《牡丹亭》的文创产品设计，昆曲从演出上面来看，观众是越来越少了，台下的观众观看欣赏只占少数多的都是来凑热闹的。而且昆曲的票价高演出成本也高，看的人又少，这就导致了昆曲的传播遇到了一个很大的难题。在此次设计中，插画的选取绘画是整个文创产品设计的核心所在，也是采用了当下非常流行的国潮设计。更潮更能吸引人们的产品也可以大大提升昆曲的知名度，有利于昆曲的文化发展。
所以在本次课题中，能让我更多的了解色彩的搭配以及运用，以及大胆的潮流搭色，以及一些常见的文创产品该怎样去设计以及与插画结合。同时也让我知道该如何更好地去设计这种风格的插画，增强自己在这方面的能力，能设计出更好更让人们满意的作品。
文创产品概述
文创产品定义
文创创意产品主要指的也就是结合来自于传统文化的核心主题,经由文化创意产品进行价值转化,具有一定社会市场应用价值的文化产品。
狭义的来说,文化即是指人们接受某一个群体的普遍认知,并在其中形成了一个群体性的思想和行为体系的一种精神物质和内容。“创意”其实就是一种创造性的意识或者一种创新性意识的缩写,用一种创新的手段和方式来把它们与原有的内容重叠起来。故而,文创的这一概念被定位为基于一个具备广大受众且系统性强的文化课题,通过其创新性的途径和方式来对其中所有人的文学作品进行重新解读和创造的各种行为流程与其相关的产物。
目 录
Abstract：
With the rapid development of the socialist market economy with Chinese characteristics in recent years, the dominant position of the market economy has been greatly improved step by step, and peoples consumption dem *好棒文|www.hbsrm.com +Q: ^351916072^
and for traditional culture is gradually increasing. Although Kunqu national culture, as an important part of national culture in ancient Chinas ethnic culture history, bears an important display of ancient Chinas national history, and also carries thousands of years of inheritance of Chinas ethnic traditional culture, it is still an important cultural heritage of ancient China.
But with the present society, people do not pay attention to their own national traditional culture of Kunqu Opera, our traditional Kunqu Opera is also slowly declining. Nowadays, it is difficult for Chinese people to watch and listen so patiently. However, with the approval of the State Council in 2008 and the successful application of the intangible cultural heritage project of "oral heritage of human intangible culture", the important position of our national Kunqu Opera is fully demonstrated.
For our traditional Chinese Kunqu culture and other traditional Chinese Kunqu culture and art creative concept commodity technology research, research and development and marketing promotion work is also our social responsibility, which will play a particularly important role in promoting the development of Chinese Kunqu culture and art and traditional culture industry, and also play a role in promoting and guiding the demonstration To meet peoples spiritual needs. Through the Kunqu cultural and creative products, we can make Kunqu popular and wellknown. Through the production and design of these Kunqu cultural and creative products, we can realize its artistic and cultural value, which is also our great mission to inherit and carry forward Chinas intangible cultural heritage.
Key words: cultural heritage, Kunqu Opera, cultural creative design, cultural creativity
前言
我选定这次课题是关于昆曲《牡丹亭》的文创产品设计，昆曲从演出上面来看，观众是越来越少了，台下的观众观看欣赏只占少数多的都是来凑热闹的。而且昆曲的票价高演出成本也高，看的人又少，这就导致了昆曲的传播遇到了一个很大的难题。在此次设计中，插画的选取绘画是整个文创产品设计的核心所在，也是采用了当下非常流行的国潮设计。更潮更能吸引人们的产品也可以大大提升昆曲的知名度，有利于昆曲的文化发展。
所以在本次课题中，能让我更多的了解色彩的搭配以及运用，以及大胆的潮流搭色，以及一些常见的文创产品该怎样去设计以及与插画结合。同时也让我知道该如何更好地去设计这种风格的插画，增强自己在这方面的能力，能设计出更好更让人们满意的作品。
文创产品概述
文创产品定义
文创创意产品主要指的也就是结合来自于传统文化的核心主题,经由文化创意产品进行价值转化,具有一定社会市场应用价值的文化产品。
狭义的来说,文化即是指人们接受某一个群体的普遍认知,并在其中形成了一个群体性的思想和行为体系的一种精神物质和内容。“创意”其实就是一种创造性的意识或者一种创新性意识的缩写,用一种创新的手段和方式来把它们与原有的内容重叠起来。故而,文创的这一概念被定位为基于一个具备广大受众且系统性强的文化课题,通过其创新性的途径和方式来对其中所有人的文学作品进行重新解读和创造的各种行为流程与其相关的产物。
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